October 4, 2021
By: Adam Reeson
Even before the pandemic, virtually every industry has been impacted in some way or another by the internet. An obvious example is everyday retail with the emergence of Amazon as a dominant player. But, even small niche industries have been forever changed in the digital age, including cemetery headstones and memorials.
A Slow Change
I first started in the retail monument industry in 2009. At that time, the vast majority of business was done the old fashioned way – face to face in a sales office. But, as the years went on, I noticed that more and more of our customers did business with us over email and the phone. For some, this was due to personal preference and convenience. For others, ordering from a distance was a necessity due to where they lived.
A common example is a family from Saskatchewan’s Mom or Dad passed away. The executor, typically a son or daughter, lives in British Columbia or Ontario. As a result, ordering their headstone over the phone and email made their lives a little bit easier during an emotionally difficult time in their lives.
A New Way of Selling Headstones
After selling to more and more families from a distance, I realized that even a very traditional industry like cemetery monuments was changing with the times. That’s why when I opened Frontier Monuments in 2017, I invested in making our website the best it possibly could be and chose not to open a traditional bricks-and-mortar showroom. I’m proud to say that the model has worked for Frontier, without straying from the important values of honesty, quality and integrity that I learned from my Father, Dave Reeson.
For every honest & genuine online-based business like Frontier Monuments, there are several others who operate without their customers’ best interest at heart. Here are a few things to look for when choosing which company to order a headstone from online:
- Are they accredited by the Better Business Bureau?
- Do they have actual examples of monuments they have installed?
- Do they have a written warranty or guarantee?
- Can they provide references for customers they have served?
- Do their estimates include all applicable costs, including foundation, installation and local sales taxes?
Long Story Short
So, long story short, the answer is YES, you can buy a headstone or grave marker from an online company. Just be sure to do your homework and make sure you are dealing with a reputable company who will do a quality job.
The fact that you are reading this at www.frontiermonuments.com means you must be off to a good start:)
For Frontier Monuments, I’m Adam Reeson.